Mercieca serves up integrated pitch win with Fairmont Hotels & Resorts.

29.09.2017

We’re thrilled to announce our latest competitive pitch win for Fairmont Hotels & Resorts.

We’ve designed, built and will be activating their exclusive Pop-Up experience at London Cocktail Week, the world’s biggest cocktail festival. As well as supporting advertising, PR and influencer engagement activity.

Our brief was to create an eye-catching stand and integrated activation programme, that introduces the Classics. Perfected. global menu and its creators, The Tastemakers; Erik Lorincz, Nader Chabaane and Grant Sceney.

The bar is inspired by six of the world’s most iconic cocktail destinations. From the chandelier found in Anti:dote bar, Shanghai, to the deco mirror at The Savoy, London, it brings together some of Fairmont’s most iconic venues into one fantastic bar.

The aim of the activity is to create awareness of Fairmont’s iconic hotel bars, positioning their hospitality cocktail authority. Being the first ever hotel company to participate on this platform, it is a step ahead for the brand that will hopefully shine a light on their world class bars, and highlight that you don’t have to be a resident to enjoy the famous venues and the cocktails that they serve.

“Mercieca were shortlisted because of the work we’ve seen them deliver for Tia Maria + Coffee Project. The creative they turned around at such short notice, alongside the energy they brought to their presentation led to them leading the pitch. We’re really excited to be working with the team to deliver integrated solutions – starting with London Cocktail Week!”
Ralitza Lordanova; Director, Global Partnerships, Luxury Brands

Adds Mercieca Director Gemma Oakes: “We’re really happy to be working with the team at Fairmont Hotels & Resorts on this integrated project. Our creative and production team have delivered a stunning campaign, and we’re looking forward to hosting media and influencers across the next few days.”

Set to be an unmissable event, London Cocktail Week is serving world class cocktails available at just £6. Fancy joining us? Then head to The Cocktail Village, Spitalfeilds market, between 2nd–8th October.

£10 passes can be purchased from www.drinkup.london

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