Mercieca shortlisted in the Drum Network Awards

International Integrated Strategy/Campaign of the Year

26.10.2017

We’re excited that once again we’ve be nominated for a Drum Network Award – this time for International Integrated Campaign of the Year for our work on Tia Maria. 

Our aim was to align Tia Maria with modern coffee culture and, thanks to our fully integrated global creative platform, the brand is now firmly back on the agenda of millennials around the world, in countries such as The Netherlands, Germany and Australia.

The campaign has included ATL and experiential activations at London Cocktail Week plus a new website, creation of social media content, and everything else in-between.

“The Tia Maria + Coffee Project has been a brilliant journey for us as an agency and this is just the beginning,” says Creative Director Pete Calvert. “Our fingers are crossed for the award win – it’s the third time we’ve been nominated for an award by The Drum so we’re delighted that our work is being recognised again, and it’s all down to our talented team.”

http://www.mercieca.co.uk/work/tia-maria

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