Nominated for our Tia Maria + Coffee Project that launched at London Cocktail Week at the end of last year, this award reflects the role we played in not only creating the global strategy for the brand but also the look and feel that was rolled out throughout the activation, digital and ATL campaign.
Aligning Tia Maria to modern coffee culture, we generated worldwide assets brand guidelines, featuring a unique graphic style and tone of voice to resonate with our target audience of millennials. The 360 campaign features in all channels from traditional media to social, right through to our experiential launch at Spitalfields.
Since launch the campaign has spread across Europe with activations in Germany and Holland, as well as launching in South America and Australia in this summer.
“This is our second awards nomination from The Drum in six months having picked up Integrated Agency of the Year in November, so we couldn’t be more pleased to see our work recognized again. It’s a brilliant campaign for Tia Maria but equally importantly it has started to change brand perception which is reflected in their sales. A great result for our team.”