Building parents trust through influencers.

The task

Beko needed to bring their new global creative ‘The Official Partner of the Everyday’ to life in the UK, combined with the launch of a new collection of home appliances.

What we did

Mercieca created the Beko Tea Party, an event for parenting media, bloggers, their children and celebrity mums Denise Van Outen and Michelle Heaton, at exclusive family members only club Maggie & Rose.

With the help of showbiz presenter and Mumazine founder Sam Mann, we created an action-packed morning where guests got to see the new Beko appliances up close as well as crafts and activities for the children.


A total of over 80 articles landed following our Tea Party, including showbiz titles such as Closer and Star alongside national press such as The Sun Online, Daily Star Online , Yahoo! and OK!

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