Cementing brand perception for Grundig five years on.
Grundig

The task

Grundig launched its home appliances in the UK five years ago and we needed to ensure that both trade and consumer media were well informed when it came to their positioning in the marketplace.

What we did

We hosted two events with the brands ambassador and world-renowned chef Massimo Bottura. We took guests through our story, from championing the global issue of food waste with Food for Soul through to innovation and technology.

The first event was a breakfast briefing for business and trade media at stylish London restaurant The German Gymnasium, whilst an evening gathering with lifestyle and food & drink media took place at the Refettorio Felix.

Guests also included Grundig retail partners and charities comprised of Curry’s, Housebuilders, UK Harvest, Felix Project, and Toast Ale.

Supporting Massimo to create some of the most exquisite dishes in the evening were Giorgio Locatelli, Francesco Mazzei and Robert Chambers. Whilst our mixologist served sustainable cocktails.

Impact

Over 100 guests attended both events in total, with media ranging from Sunday Times Magazine to Good Homes and T3.

Editorial coverage delivered a reach of over 3.6 million with a social media reach of over 400,000.

Marketing Director Donald Shepherd said: “Absolutely fantastic work from team Mercieca. To deliver two events in one day was some feat but they did it. As well as engaging some of our key buyers and media partners, Massimo was hugely positive about his involvement with the brand. Once again, we were able to fully trust Mercieca to propose the right solution and deliver a brilliant job. We also had fun along the way!”

Editorial Coverage
36M
Social Media Reach
4K
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