Launching a global drinks strategy at London Cocktail Week.
Fairmont

The Task

Fairmont approached us further to admiring previous activity we had delivered at London Cocktail Week. They needed an agency to create an eye-catching stand and engaging activation programme at 2017’s London Cocktail Week, that introduces the Classics. Perfected. Global menu and its creators, The Tastemakers.

What We Did

In a tight six-week turnaround, we designed and produced Fairmont’s first ever pop-up at London Cocktail Week; an experience that brought together elements of its iconic bars from across the globe.

As part of our integrated offering, we also hosted key influencers and engaged the trade media and ran a consumer competition to win overnight stays at The Savoy.

We also co-managed guests at two masterclasses hosted by Erik Lorincz and Grant Sceney in order to create valuable content for social and PR.

Impact

Extensive coverage across media and blogs represented by our guests. With exposure to over 40,000 attendees we managed to sell 5,000 cocktails in one week. News of the Fairmont stand also reached over 40k through organic and targeted social posts.

Drinks Sold
5K
Reach
40K
“We can’t thank Mercieca enough for all the effort and time they've put in. So excited to see this come to life!” Ralitza Lordanova, Director, Global Partnerships, Luxury Brands
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