Creating standout content for World Hello day

The task

Mentos asked us to support the launch of its new Mentos ‘Say Hello’ product by encouraging people to say more than just ‘hello’

With heaps of experience targeting this demographic, and with a short lead time, we created a content led strategy

What we did?

We partnered with Strictly Come Dancing contestant Aston Merrygold to create a video showing him surprising the public in a London coffee shop ‘Coffee, Geek and Friends’ for World Hello Day.

Supported by research showing that modern day Brits are lacking in good manners, with almost two thirds frequently forgetting to greet somebody with a hello, we delivered a targeted news story and fresh content to inspire people to make more time to say hello and chat to each other, with the aid of Mentos candies


Our content with Aston combined with the research story led to over 187 pieces of editorial coverage in national, regional and lifestyle media during the week of World Hello Day. Highlights included Mail Online, OK! and The Sun. This generated over 431,639,988 opportunities to see and the video achieved 263,000 views on Facebook alone.

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