Mitre - A legend Returns
A Legend Returns


The task

To relaunch The Mitre Delta - Britain’s most iconic ball, to fans of all ages across the UK.

What we did

We unveiled the new Mitre Delta exclusively on SkySport's famous Soccer AM on their last show of the season. Days later we launched the ball to key football influencers, media and ex pro football legends at an exclusive event at concept store Pro:Direct LDN, just before the Football League's biggest game of the season - The Championship Playoff Final. 

The event featured freestyle football world number two Liv Cooke who dazzled passers by with her sublime skills. And with Soccer AM’s Tubes hosting a Q&A with Football League legend Steve Claridge, we created an event to remember for football's most famous ball.

Impact

The activity has already caused a stir in major titles across the UK including The Daily Mirror, The Sun, Sky Sports News and Match of the Day Magazine. Our influencer engagement achieved championship winning results with sporting celebrities posting about #LegendReturns throughout the campaign.

The launch has already produced over 7,000,000 opportunities to view, and that figure continues to grow. Helping to push the Mitre Delta’s sales to the very top of the football league table.

“I've been with Mitre for over 10 years and seen lots of new products launch but I have to say the Legend Returns event and the build up to it, was by a country mile the best I've ever seen.” Mark Upshall, Head of Category at Mitre International
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