For phase two of our campaign for the Licensed Trade Charity, they wanted to raise awareness of their new 24/7 free counselling service. This offers pub and bar people the ability to talk to professionally trained staff about a whole range of issues including money, health, housing and mental health.
What we did
Building on the sources of our original ‘Time to Open Up’ work, we again used neon signs in bars to convey our campaign messages.
Each advertisement tackled a different subject and a whole range of assets were created for press, online, direct mail and event collateral.
The feedback from the pub and bar industry has been incredible and the helpline is already proving to an incredibly popular and important part of the Licensed Trade Charity’s service to the industry.