The World's Finest Art Materials
Winsor & Newton

The Task

Re-affirm Winsor & Newton's status as the world’s finest art materials through a new visual language and tone of voice that could be used in all communications.

Working with world-renowned still-life photographer Timothy Hogan, we produced a series of stunning images featuring the beautifully made hero products from the Winsor & Newton super-premium range, and wrote thought-provoking ads that artists would quickly relate to.

Impact

This series of images are now being used globally and have set the tone for all Winsor & Newton’s brand communication, in all forms of media and at the point-of-sale.

The ads themselves have been awarded two International Communications Arts Awards for best use of photography in advertising.

The campaign has been awarded two International Communications Arts Awards for Best Use of Photography in Advertising.
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