Gloves Up Knives Down appoints Mercieca

16 April 2020

We’re over the moon to share that Gloves Up Knives Down has asked us to manage its PR. Founded in 2019, the Social Enterprise is committed to supporting young people living in communities affected by knife crime. GUKD provides access to boxing training to help them lead fulfilling and healthy lives away from crime.

“It was a no brainer for us to partner with Mercieca. They showed a genuine passion for what we’re looking to achieve straight from the off, have been incredibly helpful opening up their network to benefit the charity and drive awareness. Mercieca delivered a brilliant launch event for us in February at the Repton Boxing Club, and ensured we had not only great representation from influential media, but the boxing community too."
“They have over delivered, been extremely responsive and really embraced us as a partner. We’ve got great ambitions for the future and know that Mercieca will play a pivotal part in helping us achieve our goals.”
Founder David Edgell

Adds PR Director Gemma Oakes: “Living and working in London means there’s hardly a day that goes by when knife crime isn’t mentioned in the media. The numbers are frightening and as a business we wanted to see if there was something we could do to help – no matter how small. Just a month on from reaching out to David and his team, we were standing at the Repton Boxing Club surrounded by media and boxers, helping GUKD tell their story and raise awareness of the fantastic work that they do. We’re really proud to be able to support them and hopefully help make a difference.”

For more information about Gloves Up Knives Down or details of how to donate https://glovesupknivesdown.co.uk/

Gloves Up Knives Down, founded in 2019, is a Social Enterprise committed to supporting young people living in communities affected by knife crime, providing access to boxing training to help them lead fulfilling and healthy lives away from crime.

The charity believes that through the discipline of boxing it can provide young people with the opportunity to channel their energy and frustrations in a more productive and positive way. Helping to build young people’s physical fitness and mental wellbeing as well as helping to create stronger communities.

The academic veracity of the charities core ethos - Preventative Intervention - has been advocated by noted Professor Joana Carvalho Costa, former United Nations Psychological Consultant for Child and Youth Development.

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