Global drinks distributor Illva Saronno has appointed Mercieca to handle the integrated re-launch of Tia Maria following a competitive pitch process.
Our appointment comes as part of a move from Illva Saronno to evolve brand perception and target a younger, millennial audience of coffee lovers.
“Mercieca impressed us at every stage of the pitch process, delivering a sound strategy alongside impressive creative ideas. This is an important time for the Tia Maria brand, and it was important to us to work with an agency that was able to deliver all elements of the campaign under one roof, to ensure creative consistency.
“With the taste for coffee at an all-time high, coffee cocktails have never been more in demand, and being the nation’s favourite coffee liqueur, Tia Maria certainly has the credentials to lead the charge.”
Adds Mercieca Director Gemma Oakes: “Going in to the pitch, we were at an advantage knowing that we would be able to deliver all areas of the new campaign from creative, to PR, to social and experiential. We’ve worked with a number of high profile drinks brands over the years, so have a genuine understanding of the industry alongside sound strategic direction and strong creative ideas. We’re really excited to have won this business and are looking forward to helping Tia Maria reach a new audience.”