Media Consultant Mike Baillie joins Mercieca.

18 January 2018

As many of our FMCG clients know, we’ve been helping brands, suppliers and retail groups grow their sales and profits in the convenience, wholesale, out of home and on-trade channels for over 20 years. Passionate about helping brands make the most of their trade communications investment, we continue to provide true sector insight and unrivalled advice. By building the very best relationships with the trade media we have a track record of delivering outstanding results.

With that in mind, we’re excited to share that Mike Baillie has joined Mercieca as a Media Consultant to work alongside our team to help us continue to unlock more value for our clients by collaborating even more effectively with trade media owners. Mike has spent 20 years promoting the value of trade media to his customers and agencies, latterly as the Director of Sales at Newtrade.

Rod Taylor, MD of Mercieca, said: “Mike’s in-depth knowledge of the trade media makes him a great addition to the Mercieca team. During his time at Newtrade, he helped large and small FMCG and retail companies grow sales and profits by relentlessly focusing on their needs first, at times challenging them to look for bigger and better solutions to deliver a win-win outcome. Mike has collaborated with major customers in the wholesale and convenience channel and was responsible for the launch of a number of market innovations, most notably the Independent Achievers Academy. We’re looking forward to great successes working together.”

Mike Baillie adds: “I’ve worked with Mercieca from a publisher’s perspective for many years and have always considered them to be the leading agency delivering effective trade communications. They are always looking to evolve service levels in this sector so I’m excited to be helping them raise the bar even higher in 2018.”

To read a full Q&A between Rod and Mike, head here.

For more information or examples of our trade communications experience contact

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