Cheers! Mercieca appointed to handle PR for Suívie Jabuticaba

21 May 2020

We’re celebrating another exciting new client win this month, as we launch Swiss-Brazilian drink Suívie Jabuticaba to the UK.

Made from the nutritious Jabuticaba berry (Brazil’s best kept secret!) along with Swiss apples, mountain water and ginger it’s the one and only product on the market made with this unique berry.

Briefed to support the brand’s initial launch in Wholefoods and health stores across the UK as well as attract new suppliers and buyers, we’ll be undertaking a wide reaching trade and consumer PR project to ensure everyone from influencers to the national press take note of this exceptional new drink.

“Having met with a number of agencies, we felt Mercieca’s approach was spot on. They really understood our brand story we were impressed with their media knowledge across the board. It’s a challenging time for a new brand to launch, but the agency has worked around the circumstances to tailor our approach and we’re really excited to see the partnership deliver some strong results.”
Christophe Bosiers, Founder and General Manager at Suívie Jabuticaba

Adds PR Director “As soon as we heard about Suívie Jabuticaba we knew it was product we wanted to work with. It’s not often you hear of a totally unique launch, and this was one that really got us talking. It’s a brilliant addition to our portfolio of FMCG clients.”

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