Following a competitive pitch at the end of last year, one of the world’s largest family-owned food companies, Rich Products (Rich’s) has signed up Mercieca to handle its PR.
As well as supporting its innovative bakery product lines with an expansive PR programme, we’ve been tasked to build the company’s employee profile, as well as utilising its new multimillion-pound factory and customer development centre.
“I’m really pleased to have Mercieca on board at such an exciting time for Rich’s. Throughout what was one of the most competitive tenders I’ve ever managed, the team showed a level of creativity, networking and ROI that was a perfect match for our needs and a base for us to bring more great quality sweet baked goods to the UK and European markets.”
Adds our PR Director Gemma Oakes, “What a brilliant way to start the year, we’re over the moon to be partnering with Rich’s. The company has a clear vision and growth ambition for 2020 and beyond - we’re chuffed to bit that they’ve chosen us to bring our creativity and network to helping them achieve this.”