Standing Out in a £33.6bn Market
Client
Coca-Cola Europacific Partners
Area
Trade
The Challenge
Food and drink sales in the wholesale sector generate an impressive £33.6 billion annually. It’s a major market, but to succeed, brands must capture the attention of retailers, pub owners and catering operators while they’re visiting busy depots or when ordering stock on-line.
Credit: Wholesale NewsWhat we do
We help clients including Coca-Cola Europacific Partners (CCEP), Kellanova and Perfetti Van Melle invest strategically in communications that keep their brand portfolios top of mind at every trade-shopper touchpoint.
Our wholesale support spans:
Multimedia planning aligned to any commercial objective
POS advertising and displays across cash & carry depots, both physical and digital
Sampling and experiential activity
Digital communications across wholesaler websites
But creative impact in this channel isn’t limited to promoting supplier brands. This Halloween, we partnered with United Wholesale, a wholesaler leading the way in digital innovation within their Rainham depot.
We developed a suite of bold and spooky assets designed to capture attention and elevate their seasonal promotional push.
IMPACT
All our creative work in wholesale is developed to deliver stand-out visibility with relevant trade messaging, with the objective of reminding retailers and operators of the value of these leading brands, ensuring they are stocked far and wide.
For United Wholesale, our dancing skeletons campaign boosted engagement around Halloween promotions and supported it’s goal of bringing fresh digital energy into the depot shopping experience.
