What we did

The brief led us immediately to the decision a content-based strategy, enabling us to deliver both brand awareness and product engagement on National Friendship Day.

We partnered with ex-Love Island stars and good friends Jack Fincham and Chris Hughes to surprise people in Westfield London shopping centre with a compliment. We captured a day’s worth of content that lead to a lot of laughs, smiles, blushing and selfies from people of all ages.

The video footage was adapted into a two minute film, and ten second social media edit that went live on National Friendship Day. Supported with research headlines that revealed Face to Face flattery is dying out – we encouraged people to give each other a genuine compliment with Mentos limited edition Complimentos rolls!