Promoting The Dorchester to a younger, more affluent audience.
The Dorchester

The Task
Promote The Dorchester Hotel to a new, young, affluent audience without alienating their existing clients.

What we did
We created a new campaign platform called ‘Discover the Dorchester’ that encouraged visitors to come and explore the hotel. A distinctive new design approach and a series of stunning images were created and used in advertising and other marketing activity.

We created a new campaign platform called ‘Discover the Dorchester’ that encouraged visitors to the hotel.

Impact
The refreshed approach for the brand set the tone and visual language for a rebrand of The Dorchester Collection, as well as the group’s international network, and the marketing of their new contemporary hotels.

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