Promote The Dorchester Hotel to a new, young, affluent audience without alienating their existing clients.
What we did
We created a new campaign platform called ‘Discover the Dorchester’ that encouraged visitors to come and explore the hotel. A distinctive new design approach and a series of stunning images were created and used in advertising and other marketing activity.
The refreshed approach for the brand set the tone and visual language for a rebrand of The Dorchester Collection, as well as the group’s international network, and the marketing of their new contemporary hotels.