What we did
A simple on pack promotion offering shoppers the opportunity to claim a free sandwich box with every two packs purchased. Promotional codes found on pack were entered online at a dedicated website.
The promotion ran across 850,000 packs, with 15,000 sandwich boxes available over an eight week period.
The promotion was an immediate success and by week six all 15,000 boxes had been claimed. An additional 10,000 boxes were produced to meet demand. In total we achieved a 6% redemption rate with 10,000 consumers keen to hear more about the Leerdammer brand.