The most fashionable
campaign of the year.

That’s all.

Client

CCEP

Area

Trade
Consumer
Wholesale

The Challenge

Diet Coke; a powerhouse brand synonymous with fashion and style partnered with The Devil Wears Prada 2 to celebrate the release of this highly anticipated cult franchise. A match made in heaven.

The on-pack promotion needed to be unmissable across busy wholesale and convenience environments, whilst also being a platform to support The Women in Convenience network, an entrepreneurial community of female retailers.

Our Approach

As well as planning, buying and executing a trade media campaign across print and digital formats, we developed a suite of integrated POS assets for both B2B and B2C channels - covering the main promotion, gift-with-purchase mechanics and a consumer competition.

For the pièce de resistance, we produced a one-off bespoke breakfast event and panel talk, in partnership with the Women in Convenience network, hosted during the NCS show.

Presented by Ruth Fawcett – CCEP’s Associate Director of Wholesale & Convenience, the panel featured retailer Julie Kaur, William Reed Publishing MD Lorraine Hendel, Louise Banham Editor in Chief at Newtrade media and retailer-TikTok star influencer Amber-Rose Badrudin.

The event

We took the event from concept to execution, handling creative & design, talent negotiation, location sourcing, guest list management, install, de-rig and all logistics.