Driving oat-standing social results for Glebe Farm Foods.
Client
Glebe Farm Foods
Area
Consumer
The Challenge
Glebe Farm Foods tasked us with transforming its LinkedIn platform through a bespoke content strategy, growing channel following and enhancing brand reputation, whilst maintaining a highly engaged audience.
Our Approach
We developed a flexible always on social strategy and content plan, showcasing all facets of the business, including company credentials, products and offering.
Demonstrated brand expertise through insight-led content, positioning Glebe Farm Foods as a thought leader in both the plant-based milk category and oat farming industry, as well as the food and beverage sector as a whole.
Developed a regular posting cadence and online tone of voice that reflected wider brand messaging.
Aligned social content to key marketing messages and PR activations.
Collaborated with brand partners to expand channel reach and showcase their extensive and trusted network.
“Since bringing on Mercieca we’ve seen instant LinkedIn results. By delving into all aspects of our business, they’ve developed a multifaceted content strategy that has rapidly grown our page – all whilst maintaining a highly engaged audience of industry experts, customers and new prospects.”
Results
>27% increase in Glebe Farm Foods LinkedIn followers in nine months
>317% increase in average monthly content impressions
>275K content impressions generated in nine months
>8.7% average monthly engagement rate, over 4% higher than the platform average
>318% increase in average monthly engagements
