Raising awareness for a charity in the hospitality industry.
Hospitality Action

The task

As one of our partner charities, Hospitality Action asked us to help raise awareness of the issues that people who work in the hospitality industry face.

What we did

We enlisted the help of high-profile chefs to ensure that our creative campaign achieved maximum stand-out and awareness. Commissioning portrait photographer Morgan Silk, we created a series of hard-hitting images bringing to light the serious issues hospitality workers face every day. These images were then used in advertising, social media, PR and at industry events.


The reaction was as strong as the work.

Unveiled at the industry's largest annual awards event, the campaign received widespread coverage and acclaim. As well as editorial and paid-for placement in industry media, our chefs carried the campaign images on their social media platforms, with many even changing their profile pictures to further drive engagement and awareness.

Since the launch Hospitality Action has seen a large increase in both awareness and website traffic leading to an increase in people requesting the services of the charity as a result of the campaign.

In 2017 Hospitality Action spent £860,000 supporting 2,089 people in need.

Helped people in need
2017 Spend
Gold Winner: FAB (International Food and Beverage) Award 2016
Ashley-Palmer Watts: Depression #ItCouldHappenToYou
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