Launching Europe’s first AutoDose connected dishwasher.
Beko

Task

Beko turned to Mercieca to launch one of its most highly anticipated products to date – the AutoDose Connected Dishwasher.

What we did

We identified Spring cleaning as key timing. Not only for traditional news outlets, but cleaning and de-cluttering gurus who are eclipsing beauty bloggers as savvy homeowners show off their gleaming homes - offering tips and advice.

To appeal to the national news agenda, we created a story showing that millions of adults claim they’re ‘too busy’ for cleaning and housework.

Sold in to media on the same day as a media & influencer breakfast briefing in Soho, the story created a topical discussion amongst our guest list of media & influencers.

To land Beko’s tech messaging, we enlisted the help of The Gadget Show presenter Georgie Barrat, to host the briefing.

In addition, Mrs Hinch – attended the briefing and shared her ingenious tips and tricks on how to make spring cleaning easy and fun as well as posting social content throughout.

Impact

Editorial landed across online, national and regional media including Mirror Online, Metro and Independent, generating a reach of over 529,951,432 (and counting) and an ROI of 28:1.

As well as quotes from Mrs Hinch in lifestyle titles such as OK! Magazine, Beko content landed across her Instagram

Content from the breakfast briefing achieved a reach of 643,253,601 cumulating in an ROI of 10:1.

175 pieces of coverage (and counting).

ROI
28:1
Reach
643M
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