Create a campaign to mark the launch of the newly designed Mitre Delta Max EFL/SPFL.
What we did
We re-imagined the lines from the ball design as bold and hypnotic patterns creating the campaign ‘Stop Ball Watching’.
The campaign colours flexed to work for both The EFL and SPFL.
The patterns animated to form eye-catching, share-worthy creative. Our headline ‘Stop Ball Watching. Start Playing’ celebrated the return of football to screens while encouraging people to get out and play at a time when lockdown restrictions eased.
Brought to life across multiple touch points including digital, in store, pitch side LEDs and influencers.
Initial launch was very positive resonating well on social and delivering eye-catching creative through stadium assets.
Our influencer activity delivered a reach of over 2.1M.