Brand relaunch kicks off with the trade
Client
Lyons
Area
Trade
The Challenge
In spring 2020 Mercieca was tasked with relaunching the Lyons Coffee brand. Initially through trade communications, Lyons wanted to elevate the company profile and showcase the new/modernised packaging* & NPD, helping to drive distribution and open conversations with key customers in Grocery, Convenience and OOH channels.
*Brand design & packaging created by Distil Studio
Our Approach
Our campaign kicked off with high-profile advertising and a strategically planned brand success video with The Grocer/Grocer.com.
The campaign went on to feature advertorial and creative ad formats in relevant supplements and features in convenience and OOH titles.
PR activity also achieved lead news status and generated coverage across convenience media.
"Our challenge was to not only secure our listing with Sainsbury’s but also to drive awareness with other Grocery partners too. Mercieca’s knowledge and understanding of the trade media landscape is unrivalled, and our launch to the trade was extremely well received, targeted and most importantly got us noticed."
