The task
From the CEO who loves to watch sport, to the football fan looking for unrivalled access to the best games, Club Wembley asked us to ensure its offering was top of mind across its broad target audience.
What we did
Kicking off with the launch of The Lioness gastro-pub in September, through to giving food influencers a first taste of this year’s Emirates FA Cup Final menu, we’ve created a media strategy that opens up the Club Wembley story in engaging and content led ways.
Through our unrivalled network, celebrity sports fans and influencers have been hosted by Club Wembley, each enjoying the ultimate match-day experience thanks to Head of Culinary, Harry Lomas and his talented team. The culinary fine-dining experience of One Twenty as well as the more relaxed hospitality offering of Club Wembley’s two gastro-pubs, we’ve ensured we create a bespoke experience for each media platform or celebrity. Delivering the right message, in the right place.
Impact
From national press coverage and online lifestyle coverage to influencer posts and trade media, in just three months we delivered 143 pieces of coverage (a mix of social and editorial content).
100% positive in sentiment and providing 11 million opportunities to see, overall ROI was 49:1. Needless to say we have one happy client!
