Premium coverage for a premium brand.
Club Wembley

The task

From the CEO who loves to watch sport, to the football fan looking for unrivalled access to the best games, Club Wembley asked us to ensure its offering was top of mind across its broad target audience.

What we did

Kicking off with the launch of The Lioness gastro-pub in September, through to giving food influencers a first taste of this year’s Emirates FA Cup Final menu, we’ve created a media strategy that opens up the Club Wembley story in engaging and content led ways.

Through our unrivalled network, celebrity sports fans and influencers have been hosted by Club Wembley, each experiencing the ultimate match-day experience thanks to Head of Culinary, Harry Lomas and his talented team. The culinary fine-dining experience of One Twenty as well as the more relaxed hospitality offering of Club Wembley’s two gastro-pubs, we’ve ensured we create a bespoke experience for each media platform or celebrity. Delivering the right message, in the right place.

Impact

From national press coverage and online lifestyle coverage to influencer posts and trade media, in just three months we delivered 143 pieces of coverage (a mix of social and editorial content).

100% positive in sentiment and providing 11 million opportunities to see, overall ROI was 49:1. Needless to say we have one happy client!

Overall ROI
49:1
opportunities to see
11M
Related Case Studies
Championing local workers that help make Coca-Cola a truly great British business.
Coca-Cola
B2B PR & Social
Using social to increase appeal to younger runners.
Brooks Sports
PR & Social Sport & Lifestyle
Want to find out more?
Contact us