Pringles x Movember. Helping the nation take a Mo to help a bro.
Client
Pringles
Area
Trade
The Challenge
It’s not always easy to talk about your feelings. But the worst thing you can do is bottle things up. That’s why Pringles asked us to create a campaign to highlight their collaboration with Movember. And to get the conversation about mental wellbeing started across the UK.
These kits included conversation starter table talkers, coasters, t-shirts for the staff to wear and engaging conversation vinyl for both the male and female bathrooms.
Our Approach
With a focus on UK hospitality, we delivered an integrated program of B2B and B2C activity, covering both on and off trade PR, advertising, on-trade advocacy and consumer engagement.
In collaboration with Movember, we created bespoke boxes for UK pub managers, with all the POS needed to spark conversations about mental wellbeing in their venues.
MEDIA
We targeted Hospitality and On-Trade specific titles with a bespoke media release and advertising, securing prominent placement and prioritising digital assets to ensure maximum click-throughs to the POS site. This was followed by a paid social media blitz targeting licensees and foodservice business owners on LinkedIn.
“This is great, it’s exactly what we need for Movember and other important causes, I’ve never seen a brand using hand dryers for advertising… Love the T-Shirts!”
gabriel
GENERAL MANAGER - THE PHOENIX, CAMDEN.
“The Movember trade campaign exceeded our expectations. With over 5,000 venues visiting the site to order POS kits, the level of engagement from the on-trade was incredible and a clear indicator of how strongly the idea resonated.
The collaboration between Pringles and Movember felt genuinely meaningful. The creative struck the right balance between bold brand presence and an important social message, giving pubs a simple but impactful way to get involved and start conversations with consumers.
We were blown away by the enthusiasm from venue staff and customers alike, and it’s exciting to see how powerful the combination of strong POS, clear activation guidance, and a purpose-led partnership can be”
Evie Pickering
Brand Activation Manager, Pringles
