Raising profile amongst the trade.
Lyons

Task

In spring 2020 Mercieca was tasked with relaunching the Lyons Coffee brand. Initially through trade communications, Lyons wanted to elevate the company profile and showcase the new/modernised packaging & NPD, helping to drive distribution and open conversations with key customers in Grocery, Convenience and OOH channels.

What we did

Our campaign kicked off with high-profile advertising and a strategically planned brand success video with The Grocer/Grocer.com.

The campaign went on to feature advertorial and creative ad formats in relevant supplements and features in convenience and OOH titles. PR activity also achieved lead news status and generated coverage across convenience media.

Kirsty Pavely, Senior Brand Manager at Lyons, said:

"Our challenge was to not only secure our listing with Sainsbury’s but also to drive awareness with other Grocery partners too. Mercieca’s knowledge and understanding of the trade media landscape is unrivalled, and our launch to the trade was extremely well received, targeted and most importantly got us noticed."

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