We were tasked by Weetabix to raise awareness of the partnership between Weetabix Protein and Virgin Sport, by leveraging Virgin Sport assets and engaging with relevant influencers.
What we did
Due to Covid we had to adapt quickly to move a plan based predominantly on physical events, to an activity that could be launched virtually during Lockdown.
We flexed our partnership with Olympic boxer Luke Campbell, to take the youth challenge online via Instagram, alongside fitness influencer Faisal Abdalla.
Content included Instagram Live workouts, news generation, trade engagement & social. Supported by national, regional & trade media relations.