Celebrating the 500-year legacy of Disaronno.
Client
Illva Saronno
Area
Trade
The Challenge
We worked with Disaronno to celebrate an extraordinary milestone: 500 years of heritage, style, quality, and innovation.
Activity spanned across trade and consumer PR, events, social and paid advertising, bringing a taste of dolcevita to the UK and ensuring high awareness amongst customers and shoppers alike.
What we did
We kicked off 2025 by announcing the 500-year anniversary to trade press, sharing news of the global anniversary celebrations alongside a specially curated cocktail created by the brand and Drink Kong in Rome to inspire the on-trade.
To support the launch, we hosted 10 media and influencers at Enrica Rocca in Notting Hill, for an unforgettable afternoon of Italian flair to mark the occasion.
Guests were taught how to make pasta, bruschetta and tiramisu from scratch, of course paired with gorgeous Disaronno cocktails.
Our influencer marketing campaign saw content creators such as Portia Freeman curating bellissimo socials with a focus on the Disaronno Spritz serve.
What we did
The celebrations came to a height over the summer with a press trip to Rome.
We transported eight guests on a once-in-a-lifetime trip, including a tour of the whole city in a fleet of bespoke Fiat 500s, visiting ‘Top 50’ bars and Michelin restaurants in the city, and culminating in a major launch party held by the brand.
All the senses were delighted as we brought the brand’s dolcevita essence to life with our cohort, made up of drinks industry journalists and luxury lifestyle influencers.
The trip also included exclusive interview time with Illva Saronno CEO Marco Ferrari, providing valuable face-to-face time between media and the brand.
What we did
We continue to hero Disaronno’s 500-year legacy throughout the year, supporting brand events and weaving the messaging into our press office activity.
From Wilderness Festival, where creators captured the perfect Disaronno Spritz serve, to organic local press and influencer invites at Edinburgh Bar Show, we kept the story flowing
This was backed by an always-on press office, landing commentary in trade features and seasonal consumer pitching.
As well as targeted trade advertising across both on- and off-trade titles.
“Working with the team at Mercieca has been great. Their support on the Disaronno 500 campaign specifically has been amazing and has made my life that bit easier. From supporting on a press and influencer trip to Rome, helping to deliver our influencer strategy at key moments and during events, to drafting and distributing press releases for both trade and consumer titles. They are an agile and responsive extension of our UK marketing team, who are actively driving awareness of our brands, and key campaigns – I couldn’t recommend them enough.”
Lewis Comber
Digital Marketing Manager
