Launching a limited-edition partnership.
Client
KRINK x Barossa Ink
Area
Consumer
The Challenge
Launch the limited-edition partnership between Barossa Ink and international graffiti artist KRINK
Raise awareness and visibility of Barossa Ink by securing coverage in lifestyle and national titles, and targeting a millennial audience through paid-for influencer activity
All while driving trial among art enthusiasts and wine lovers alike
Our Approach
We transformed a blank Soho space into a gallery to showcase the KRINK x Barossa Ink collaboration. Using KRINK’s signature ‘drip’ style, the venue was dressed floor to ceiling, with limited-edition Shiraz bottles displayed on plinths like works of art.
Guests watched graffiti team Joy Collective create a live mural and added their own mark with KRINK paints, before personalising wine glasses at the customisation station.
All hosted by TV personality and journalist Aidy Smith (Independent & BBC) on-hand to give expert wine tips and pairings.
We partnered with three paid influencers chosen to match the Barossa Ink audience – social explorers who love bars, food markets, and travel. Their content not only drove strong engagement (4.8%–7.6%, well above the 3.5% average) but also delivered fresh assets for Ink by Grant Burge’s Instagram.
