The King of Collaborations
Client
Pringles
Area
Trade Activation
The Challenge
The challenge: Two juggernaut brands Pringles & Burger King collided this summer to create limited edition NPD and a promotion like no other.
We needed to create as much noise as possible within a limited window, to get the nation tasting and stock shifting in an extremely busy convenience channel.
Our Approach
We broke the news of the collaboration with powerful editorial features, gaining visibility across all core convenience and wholesale titles. To drum up further excitement we sent bespoke mailers to all media and retailer partners, presented in original Burger King takeaway bags.
We planned and executed a month-long sampling activation, visiting all 14 Snack Specialists (a group of highly influential retailers who act as Kellanova’s ambassadors on the ground), as well as core wholesale depots close to stores.
Getting product into hands through and bringing the collab to life with our bespoke vintage flame-grilled van.
Ahead of each live date, we equipped each retailer with standout visual assets to fuel excitement and pull consumers in ahead of each stop.
The Roadshow
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Name surname
Location
Results
The most fashionable event of the year,
with 50 key convenience retailers in attendance
